healthcare · seo + content + geo
From 0 to 833 monthly organic visitors: all 6 SEO targets beaten in 7 months
How a brand-new Georgian mental-health platform went from invisible to page-one rankings in seven months, with technical SEO, a Georgian-language content engine and GEO.
Monthly organic visitors
0 → 833
from 0 · GSC
Ranking keywords
1 → 214
+21,300% · GSC
Authority score
2 → 9
+350% · Semrush
executive summary
Healo.Live is a Georgian-language online psychology platform that launched on WordPress with no brand, an authority score of 2 and a single ranking keyword. Over a seven-month program, H1 Studio rebuilt its technical foundation, ran a Georgian content engine and built links from 5 to 111. The result: 833 monthly organic visitors from zero, 214 ranking keywords, and every one of the six targets in the original proposal exceeded. A year later, those rankings still hold.
client at a glance
- Industry
- mental-health platform
- Platform
- WordPress
- HQ
- Tbilisi, Georgia
- Market
- Georgian speakers worldwide
- Services
- Technical SEO, On-page, Content, Link building
- Engagement
- 7 months (Nov 2024 to May 2025)
placeholder · pending client approval: replace with real attributed quote
"We launched with a brand nobody had heard of and no traffic at all. Within a few months we were on the first page for the terms our clients actually search, and the bookings followed."
[Name], [Title], Healo.Live
the challenge
Where did Healo.Live start?
Healo.Live started from nothing. The site was a brand-new WordPress build, under four months old, for a brand that did not exist online before launch. It had 0 organic visitors, 1 ranking keyword, an authority score of 2, just 5 backlinks, and a technical health score of 67% with 118 errors.
It also launched into a crowded market. More than 20 Georgian mental-health sites competed for the same queries, and several, including dialogi.ge and mentalhub.ge, had three to five years of accumulated authority. With no brand recognition, no backlink profile and thin, unoptimised copy, Healo could not yet compete for the high-intent counseling terms that drive bookings. Everything had to be built from zero.
baseline at kickoff
approach & execution
How did we grow Healo.Live's organic traffic?
We treated a brand-new site as an advantage: a clean slate to build correctly. The seven-month program ran four workstreams in parallel, a technical foundation, a Georgian-language content engine, sustained link building, and continuous on-page and competitor work, with monthly reporting against the targets set in the original proposal.
Technical SEO
We ran monthly Semrush site audits and worked the issues down from 118 errors. We fixed repetitive H1s and incorrect title tags, added descriptive alt text, rebuilt the internal-linking structure, stripped unnecessary CSS and JavaScript, and improved mobile page speed. Developer-ready tickets went to Healo's engineer so fixes shipped without slowing the build.
Content engine
We stood up a Georgian-language blog publishing about five posts a month, each mapped to a real search query, plus new service and landing pages for individual, couples and teen online therapy and online coaching. Briefs and keyword targets were handed to Healo's content lead, and more than 11 new pages were indexed during the engagement.
Link building
Authority was the missing ingredient, so we ran outreach and digital PR to grow the backlink profile from 5 to 111 referring links over seven months. That lifted Healo's Semrush Authority Score from 2 to 9, the foundation that let new content rank against far older competitors.
On-page and competitor analysis
We applied optimised metadata and schema markup across more than 15 pages, then tracked dialogi.ge, mentalhub.ge, mindflow.ge, dendroni.ge and psychologist.ge to find the queries they ranked for weakly or ignored. Those gaps became Healo's content priorities, which is why the site could win page-one positions so quickly.
results
What results did the SEO program deliver?
By May 2025, Healo.Live had beaten every target in the original proposal. Organic visitors rose from 0 to 833 a month, ranking keywords from 1 to 214, and Semrush Authority Score from 2 to 9. Google Search Console recorded a 788% increase in clicks and a 1,150% increase in impressions across the engagement. The gains came mainly from the Georgian content engine paired with the link-building that earned it authority.
Every proposal goal was exceeded: 214 keywords against a target of 150, 31 keywords in the top 10 against 20, 15 in the top 5 against 10, 111 backlinks against 100, an authority score of 9 against 8, and 833 monthly visitors against 500.
monthly organic visitors, Nov 2024 to May 2025
| Metric | Before | After | Change |
|---|---|---|---|
| Organic visitors (28-day) | 0 | 833 | from 0 |
| Ranking keywords | 1 | 214 | +21,300% |
| Keywords in top 10 | 0 | 31 | from 0 |
| Backlinks | 5 | 111 | +2,120% |
| Authority score | 2 | 9 | +350% |
Figures from Google Search Console and Semrush. Baseline taken from the October 2024 audit. Cumulative organic sessions 0 to 3,800 (Microsoft Clarity, all sources). MQL +182%.1
Which keywords does Healo.Live rank for?
Healo ranks on page one for some of Georgia's highest-volume mental-health queries. Five terms drive about 87% of its organic traffic, and two of them carry booking intent rather than pure information-seeking, which means the rankings bring consultation-ready visitors, not just readers.
| Keyword (English gloss) | Monthly searches | At kickoff | Now |
|---|---|---|---|
| ბულინგი (bullying) | 2,400 | not ranking | #2 |
| ნარცისი (narcissism) | 1,000 | not ranking | #2 |
| ფსიქოლოგი (psychologist) | 720 | not ranking | #2 |
| სხეულის ენა (body language) | 590 | not ranking | #2 |
| ფსიქოთერაპევტი (psychotherapist) | 260 | not ranking | #2 |
and 200+ more keywords.
Source: Semrush, June 2026 (rankings held about a year after the engagement ended). Verify live: Semrush domain overview for healo.live. (free Semrush account required to view)
Why have the results lasted?
SEO opened the door, but it is not what kept Healo on the first page for two years. Rankings hold, and a blog keeps its readers, only when the service underneath is genuinely good, and Healo's is. The platform was built by two psychologist founders, Ana Oniani and Ana Mandjgaladze, supported by head of content Tsira Vakhania and a team of more than 30 therapists. They turned our keyword strategy into content people actually trust, and they delivered the kind of care that earns repeat visits and word of mouth. Search engines reward that over time, and so do patients. The results in this case study belong as much to the Healo team as to us, and we are grateful they let us tell the story.
placeholder · pending: real named quote or public Google / Trustpilot review
"H1 Studio built our SEO from the ground up. They fixed the technical foundation, ran our Georgian blog, and earned the links we needed to compete. Seven months in we were ranking on the first page for the terms that actually bring clients, and we still hold those positions today."
[Name], [Title], Healo.Live
By Ani Mazanashvili, SEO and GEO Strategist at H1 Studio
Ani leads SEO and content strategy at H1 Studio and has 8+ years of experience across 40+ industries, with a focus on technical SEO, generative engine optimization and sustainable organic growth.
Published June 2026 · Last updated June 2026
faq
Frequently asked questions
How long did it take Healo.Live to rank?
First organic traction appeared within weeks, and by month two the site was logging hundreds of monthly clicks. The full program ran seven months, from November 2024 to May 2025, ending at 214 ranking keywords, 31 of them in the top 10, and 833 monthly organic visitors from a starting point of one keyword.
Can a brand-new website rank in a competitive niche?
Yes. Healo.Live launched with an authority score of 2 and a single keyword, against rivals that were three to five years old. In seven months it reached authority score 9, 214 keywords and 111 backlinks, outranking most competitors for high-intent counseling terms. A clean technical base plus consistent content makes new sites competitive faster than most expect.
What SEO services did the Healo.Live program include?
A full program: a technical audit with monthly fixes, on-page optimization and schema across 15+ pages, a Georgian-language blog publishing about five posts a month, new service and landing pages, link building, and ongoing competitor analysis. H1 Studio delivered all of it over seven months on the client's WordPress site.
How many backlinks did Healo.Live build?
Healo.Live grew from 5 backlinks to 111 in seven months, raising its Semrush Authority Score from 2 to 9. That authority gain was a primary driver of its keyword and traffic growth, because it let new pages compete against domains with years more history.
Did the results last after the engagement ended?
Yes. A year later, in June 2026, Healo.Live still draws around 734 monthly organic visitors and holds position 2 in Georgia for high-volume terms such as ბულინგი (bullying, 2,400 searches a month) and ნარცისი (narcissism, 1,000 a month). The rankings proved durable, not a temporary spike.
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1. MQL +182%: Microsoft Clarity, 2025 (internal, point-in-time metric).